Thanks for stopping by! Well it has to do with the parts of the brain that we use to communicate. Thank you. CTRL + SPACE for auto-complete. Next page: how to construct a Golden Ratio rectangle What follows is a write up of my Golden Circle report. It’s clear that results are your personal currency, and they have more value to you when you can see and experience them as abundance or fulfillment in your life, and in the lives of others. You believe that everyone should be able to have the best life they can, because they only get one chance to make the most of it, and to enjoy it. But why? Have you used it in your marketing? Thank you for sharing so much of yourself. The Golden Circle is a technique for helping you find your purpose. Once you know your why and  how … the whats are vehicles. Meier's Blog : Why Do You Do What You Do? I love the concept of creating a personal motto that describes my attitude for life. Remember to have a balance and order in the way you achieve your Why. Based on your Golden Circle, it’s apparent that you are comfortable with change, and that you are good at helping to improve efficiency, transform processes or guide people through transitions as a way of making progress, overcoming challenges or finding success. A while back I had a discussion with a client that wanted me to take a look at the header text on their homepage. It’s where you find the inner strength to move mountains. Your purpose that makes you come alive. The idea of having a motto is awesome. It’s about developing relationships, creating connections with other human beings and starting conversations. When I meet someone for the first time and they ask “What do you do?” I reply something along the lines of “In what area of life?” ... with your subject at the circle of the nine. Loved that a lot! In order to do so, we need to focus not only on the tasks at hand, but why we do them, in order to have the energy and patience to persevere through this great […]. Always heed your last how: it’s not enough to be effective – you also need to be happy. My Best-Seller in Productivity and Time Management, You Need Your North Star To Find Your Focus. Write down the names of three people who “get you” and say why. The Golden Circle is made of three circles: What, How, and Why.When it comes to marketing… I also <3 your Key TakeAways in your posts – they are really useful for me – like a quick reread – it really helps in message retention . Her reply was; “Users don’t buy what you do they buy whyyou do it”. “What’s the most amazing thing that has happened in your life in the last month?” I think that floors some people! Your comment may not appear immediately. Actually the badge has it wrong – (I understand why but felt I had to say this) You need to think and act, form every decision from the outside-in, not inside-out. It’s your burning desire. Apple is a pretty popular choice, and it’s no secret that they are a hugely successful, influential company. When I meet new people, they often ask what I do. You do well in relationships with people who are high achievers, who can get rapid results and who thrive on change. After all, how do you stoke the fire if you don’t know where it burns? Your purpose that makes you come alive. I also shared my Golden Circle results in my post, Why Do You Do What You Do? It’s that simple. This deck is an overview of Simon Sinek's "Golden Circle", which highlights the inherent need to "Start with Why", in business and through interpersonal relati… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. But how do you do this? The trick of course, is to amplify your impact with the right whats wherever you can. What computer do you have? Yeah, they know the secret I can definitely say it’s a lens I use for myself pretty much all the time. Someone else I know says straight off: More importantly, I attract others that share the passion for helping people get more out of life. They start with the why and only then do they move on to talk about the how and what portions of what they do. All Rights Reserved. I always get the how and what mixed up. Graphic example of Simon Sinek's "Golden Circle" using Apple Computer's vision statement as an example (based on episode 21 of the podcast "Rough Draft"). Want to buy one?”. You know about “wdydwyd?” blog that’s been around since 2004? Use what strength you have for the power of good, “People who soar are those who refuse to sit back, sigh and wish things would change. When you’re talking about what you do, you’re speaking to an analytical part of the brain. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. To help illustrate his point Sinek says, imagine if Apple also started backwards by creating a marketing message that started with “what.”, “We make great computers. We just happen to make great computers. For example, let’s say that you’re using 10pt font for the body text. You do your best work in results-oriented environments, where there are new ways to challenge yourself and grow – whether its by achieving the best metrics or growing as an individual through experience. But Apple don’t communicate how most people do. The Golden Circle method is the result of research by Simon Sinek into the success of the worlds most influential leaders and companies. They are vehicles for realizing your potential. Leadership Coaching Leadership Development Personal Development Leadership Strategies Servant Leadership Leadership Quotes Communication Skills Formation Management Marketing — I think it’s the structure that makes it powerful. They’re user friendly, beautifully designed, and easy to use. So, 10 × 1.618 = 16.18, which you can round down to 16pt font. The Structure of the Golden Circle template. That’s a lot of people looking for answers to their problems. You figure this out by traversing your life in a Ghost of Christmas past sort of a way. Simon Sinek, an extremely popular speaker and thought leader, has a special take on motivation and driving behaviors. When I use these phrases, I’m letting the world know my calling card. I think I’ll shake things up and ask them why they do! […] systems to support them. I also love the concept of focusing on the why instead of the what. Did you know Google receives of 4 million search queries a minute. I really don’t agree with the culture of “what one does” i.e. On the road, no time to rest « C3 - Complete Community Connection, 101 of the Greatest Insights for Work and Life, Trends for 2013: The Rise of the Entrepreneur, “To find the best way for any person to succeed in any situation.”. […] as many people as I can, as long as I can. We'll explore how the principles of 'The Golden Circle' relate to B2B decisions. Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question "Why?" The Golden Circle + Human Brain 8. Be conscious that you set a very high bar for yourself. Here are some of the key phrases and notes about my purpose: Here is my Golden Circle How pattern that best enables my Why (purpose) : Your What’s are all the things you do that prove your Why – the phrases you choose to convey your intentions, the strength and success of your relationships, decisions that you make in all your spheres of life, the professional services you offer or results that you achieve at work – these are all What activities. an example of Apple). After examining text that clearly stated “what’s in it for the user”, I went back to her and asked her; “Why are you so adamant on telling the world whyyou are doing what you do? Outside-in thinking is associated with the customer outcomes, the why. According to Sinek, most people communicate by starting with the “what” they do aspect and eventually work their way back to talk about “how” and “why” they do what they do. Artists have used this ratio for centuries to create works of art from paintings to architecture. While there are certainly thousands of other great examples, let’s take a look at four of them. The easiest way to start using the golden ratio is to implement it within your typographical graphic design elements. Thank you for pointing me toward this post. You enjoy proving that labels don’t fit, and you don’t like people who “judge books by the cover” – but you do like proving them wrong! Enjoy! I was prompted to check it out after a workshop when discussing the importance of developing strong online value propositions as part of a digital marketing strategy a few years ago. But here is an elaboration on why do I do what I do, for […]. It’s the fastest way I know to get back on track, remember my strengths, and figure out what’s off. The Golden Circle is a concept developed by … You do this by figuring out your why and your how. on Sources of Insight as both a reminder and inspiration. I think of the how as your personal success pattern. A friend of mine took me through a Golden Circle workshop and it gave me a new lens on life. In the Golden Circle, the why is front and center. Hotel South Coast, 360 Hotel & Thermal Baths and Hotel Gullfoss are some of the popular hotels in Golden Circle. It’s communicating from the inside out. You enjoy people who are open to learning and exploring new paradigms. Good read, I’ve subscribed and I’m happy I visited. Let me know in the comments below. Good point! You don’t impose limits and you don’t believe in limits. A perfect example of the Golden Circle Audience. The Golden Circle? It’s almost like they already know “the secret”, but we think their persistence in continually asking is silly. In his well-known TEDx talk, Simon Sinek used the example of Apple. What role do you play in the lives of your friends and colleagues? In his TED talk, viewed 48 million times, Sinek used Apple as the perfect example for explaining how the Golden Circle works and showing proof of its success. The Golden Circle or the what why how template has been widely adopted by business leaders around the world. There’s nothing wrong with riding out the storm in a shelter, except that shelters can also keep you trapped in one place. Want to buy one?”. Since 1977, the Centre has provided programs, activities, information, resources and outreach for older adults, their families and caregivers. Golden Circle by Simon Sinek can be used to understand customers, optimize products or services and what a companie believes in (incl. Inspiring, Encouraging & Coaching the Leap to Self-Employed Freedom. The Golden Circle PowerPoint Diagram – Present your marketing message and explain the way you will connect with your customers.. This means if you’re looking to grow your business and improve sales then you need to battle for the attention against all those other people publishing content. … When Simon Sinek passes off Apple as being the perfect example of “his” Golden Circle he’s retro-fitting the model onto a business that was already successful long before his ass came along! It is the framework for the WHY. Choose or create a motto that describes your attitude to life. This article originally appeared on Spindle Tree Copywriting Blog and has been republished with permission.Find out how to syndicate your content with B2C, Kassia Gardner is the owner of Spindle Tree and a copywriting, content marketing and blogging expert. But it’s more than that. This is an important point because a lot of people define themselves by what they do. © Business 2 Community. But when you talk about the why and how, you’re communicating with feelings and dealing with human behaviour. Rather, they visualize in their minds that they are not quitters; they will not allow life’s circumstances to push them down and hold them under.” – Unknown, “What the mind can conceive and believe it can achieve.” –    Napoleon Hill, American author, “You can bring into your life more power, more wealth, more health, more happiness, and more joy by learning to contact and release the hidden power of your subconscious mind.” – Dr. Joseph Murphy. The image to the right is a good example of this. You do this personally by trying to be the best or making the best of what you have, and discarding what doesn’t work. I don’t know where the badges get created. I was scrolling down through my facebook feed. To use the Golden Circle for your marketing content just answer three simple questions: Now that you’ve got an idea of how to use the Golden Circle here are some other best practice content marketing and copywriting ideas to help you pull it all together and create some useful, relevant and amazing copy: So use the Golden Circle and these best practice ideas to create content that stands out from the crowd. Have you come across the Golden Circle? Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" The golden circle is a popular concept from the American visionary thinker Simon Sinek. A friend of mine took me through a Golden Circle workshop and it gave me a new lens on life. It’s your purpose on fire. The Golden Circle is an innovative concept presented by Simon Sinek in his TED Talk “Start with Why”. Someone who happened to see this Ad by Momondo that made a lot of fuss in the social media. The why is your inspiration. I’d like to adjust the badge and issue something similar… for my industry… Where can I get this version of the badge? It minds me of how little kids will keep asking “why”. This workshop sounds fascinating. Bellroy‘s mission statement: to slim your wallet – because clunky, fat wallets are just wrong. There you find your inspiration behind all your actions. I’m going to have to work on creating one as it sounds like a great way to keep us on track. The Golden Circle – Why Do You Do What You Do? Using the golden ratio, you can determine the best size for the headings by multiplying by 1.618. The golden ratio is a ratio of approximately 1.618 to 1. The Golden Circle was popularized by Simon O. Sinek describing the model as “a simple but powerful model for inspirational leadership”.The model reasoning is simple. You’re comfortable being the outsider who has to find a way in; that’s just another challenge for you. She was obsessed with it answering the question — “Why are we doing what we do?”. In addition to these hotels, Torfhús Retreat, Hótel Eldhestar and Hotel Grimsborgir - Your Golden Circle Retreat are also popular in Golden Circle. The power of WHY is not opinion. And there’s an awful lot of people giving answers. The Golden Circle is like peeling away at an onion until you get to the inner core. In other words, what’s worked best for YOU throughout your life? Simon Sinek uses a model called The Golden Circle to explain how legendary leaders like Steve Jobs, Martin Luther King Jr., and the Wright brothers were able to inspire, rather than manipulate, in order to motivate people. Method is the real driver behind who you really are is his discovery of nine... Buy one Sinek, an extremely popular speaker and thought leader, has a simple but powerful for! Does ” i.e the headings by multiplying by 1.618 knowing why you do well in relationships with people who or... 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